February 2014

Grammar: Passive tense Describing a product

Write five sentences describing a product or material using the passive. See if your partner can guess what it is

Language: Persuasive language used in advertising

Speaking: Read the information on each app and memorise as much as you can. Pick one to then present back to the class from memory
http://mashable.com/2013/12/25/iphone-apps-2013/#_

Speaking: In groups invent your own app, describe features etc and 'sell' it to the class

Writing: Imagine you are either a satisfied or disappointed customer who has just bought one of the apps presented. Write a positive or negative review for it.

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Thursday, Feb 20th

A. Manifesto (the new mission & vision statement)

man·i·fes·to /ˌmænəˈfɛstoʊ/ noun

plural man·i·fes·tos or man·i·fes·toes

[count] : a written statement that describes the policies, goals, and opinions of a person or group
▪ The group's manifesto focused on helping the poor and stopping violence. ▪ a political party'smanifesto

The manifesto is your foundation. It is a set of beliefs you hold so deeply that they can’t help but guide you. Your manifesto informs the decisions you make, the actions you take, and the trails you blaze. A manifesto is a way of life.
 
Have you ever heard,read or created one? 

Look and read the following manifesto from an athletic apparel company and let's pluck out some of the interesting words and concepts and discuss them together:

http://static.lululemon.com/files/poster_EN_11x17_2012.pdf

Now some questions:

1. What did you think of it? Is there a central theme in this manifesto?
2. Do you agree, disagree with some of the concepts written in this manifesto?
3. Do you think that people may be encouraged or discouraged to buy from this company after reading the manifesto? Why or why not?

Let's look closely at another manifesto and discuss your observations. 

What do you think of the manifesto?

What do you like about the manifesto?

Is there anything you don’t like?

What would you change in this manifesto to have it to your liking?

Now it is your turn.  Form groups of 3-4 students, pick a company from the list below and based on the reading given, create a short manifesto based on the values shared through their actions. Write the manifesto using the imperative form (Base Form of Verb + Objects)

   

Imagine that you are the head of a communication company hired to create this manifesto.  Take 15 minutes to do this and then share it with the class.

1. Patagonia (outdoor gear and apparel retailer)
2. Clif Bar (energy food manufacturer)
3. CamelBak (hydration products & accessories manufacturer)