21st November

Reading: Advertising comprehension: Made in Europe


Vocab: Advertising vocab match-up

Watch these adverts:

John Smith: http://www.youtube.com/watch?v=eG4OaZetqyg

Dyson: http://www.youtube.com/watch?v=CatkHM4MRrA

What product are they trying to sell?
What tactics are used in each one?
Who is the target audience?
What 'atmosphere' are they trying to create in the advert?
Is there a jingle?
Is the logo / slogan visible?
How effective do you think the adverts are?

Speaking: In pairs you are going to come up with a concept for an advertisement. 

You will have to think of:
A slogan
Form of advert (TV, radio, poster.. )
Target audience
Advert storyline

You will present your concept to the rest of the class as if to a boardroom of marketing executives

The 'executives' will vote for the best advert